Image courtesy of Tschneidr https://commons.wikimedia.org/wiki/File:Gaze_plot_eye_tracking_on_Wikipedia_with_3_participants.png

Predicting consumer choices from eye tracking data

This morning we had a fascinating talk by Alex Tuzhilin (NYU) on his recent work entitled “Predicting Consumer Choice from Raw Eye-Movement Data Using the RETINA Deep Learning Architecture” (the paper is available on SSRN: https://ssrn.com/abstract=4341410) with his colleagues Moshe Unger (Tel Aviv University) and Michel Wedel (University of Maryland). The essence of his talk […]

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Aug 22 Lab Dinner

A new academic year; welcome new members!

It seems that we’re finally (but not quite fully) getting out of COVID. With the NUS returning to full in-person mode with the new academic year, it’s great to see the hustle and bustle of the campus. This semester our lab welcomes 3 new members — Jun Hao, Zi and Yifei. All three are undergraduate […]

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Thanks goodness for Java chip add-ons

I’ve been a Gold-card carrying loyal customer of Starbucks ever since they started the Starbucks reward. Recently I got a message from Starbucks saying that my stars will expire soon with 12/11/2021. December 11 — that gives me about a month. OK cool! I have sufficient time to redeem all my free drinks — about […]

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Implicit Leadership: The Principal Loader In Flat Organizations

Sustaining team productivity is a critical organizational goal, especially for flat organizations. A flat organization is a firm that has an organizational structure with few or no levels of middle management between employees and executives. The purpose of a flat structure is to reduce the administrative cost so that the employees can be more directly […]

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How to Market the Public Goods with Both Negative and Positive Externalities

Public good & externalities The externality is an important concern in the economics of public goods. Externality often occurs when the economic equilibrium between production and consumption, reflected as a private price, can not reflect the actual cost/benefit of such products or services. For example, environmental pollution is a good example of a negative externality. […]

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Can You See My Screen?

COVID-19 has brought about major changes in the way we work. Whether working from home, attending virtual conferences, our computer screens, using video conferencing software such as Zoom, Microsoft Teams, VooV, Google Hangouts, Skype (are people still using Skype?), have become the primary interface to work. After about a year of “zoom”ing, there is one […]

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User Anonymity, Trolls, and Misinformation

I started following NUSWhispers on Facebook sometime last year to better understand everything that was going on around the CS1010E cheating incident last year. Since then, ‘confessions’ posted to NUSWhispers will show up on my Facebook feed from time to time. These confessions ranged from rants to requests for advice on just about any subject matter: […]

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3 Habits That Can Transform You From A Night Owl To A Morning Lark

You can enhance your work efficiency with these habits. When you examine the daily habits of the world’s most successful and influential people, you’ll notice that they all share one common trait: a highly planned schedule. The schedule includes a well-thought-out morning routine. Since I moved to Singapore in 2017, I feel as though I spent […]

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