Shalinda Adikari


Contact Information

Shalinda Adikari

Ph.D. Graduate (2018)
Lecturer, National University of Singapore

Current Affiliation

Department of Information Systems and Analytics
NUS School of Computing


Dr. Shalinda received his B.Sc. (Hons.) degree in Information Technology from University of Moratuwa, Sri Lanka in 2009. In 2013 he received the National University of Singapore (NUS) research scholarship and he obtained his Ph.D. degree in Information Systems and Analytics from School of Computing, NUS in 2017. His primary research interest lies within the field of data science especially the design of data-driven applications. Currently he works with the online advertising industry where he is researching and developing new solutions to optimize the real-time bidding process in online advertising. His research has been published in INFORMS Journal of Computing. Also he has presented his research at leading academic conferences such as the International Conference on Information Systems (ICIS), the Workshop on Information Technology and Systems (WITS) and the Pacific-Asia Conference on Information Systems (PACIS). He was awarded the best paper award at WITS 2016.

Ph.D. Dissertation

Revenue Optimization in Real-Time Bidding Based Advertising for Mobile Devices


  1. 2017

    Ph.D. (Information Systems and Analytics)

    National University of Singpaore (Singapore)
  2. 2009

    BSc. (Information Technology)

    University of Moratuwa (Moratuwa, Sri Lanka)

Professional Experience

  1. 2019-Present
    School of Computing, National University of Singapore
  2. 2017-2019
    Faculty of Information Technology, University of Moratuwa, Sri Lanka

Honors and Awards

  • 2016
    Best Paper Award
    Workshop on Information Technology and Systems (WITS 2016)